Graphic Design, Advertising, Web in Yorkshire - Giles Cooke Design » Interesting Finds

Random Studio Shots

GilesCooke — Wed, 24 Feb 2010 10:54:43 +0000

Some random shots of the new studio.

Construction of Type

GilesCooke — Wed, 06 Jan 2010 10:22:24 +0000

How a letter is constructed.

History of the Coca Cola bottle

GilesCooke — Tue, 17 Nov 2009 15:53:38 +0000

Coca Cola History: Left to Right 1899 â€“ 1900 â€“ 1915 â€“ 1916 â€“ 1957 â€“ 1986

An interesting image of how the Coca Cola bottle has changed over the years. One of the most recognisable brands in the world, this bottle is the classic representation of what a brand can mean to a company, probably more so than the slightly cheesey Advertising campaigns that they have run over the last few years. However it is an enduring/historic brand that will be with us for many years to come. Notice the logo, this has barely changed, rather tweaked every few years, because it sees its history as key to their brand.

Nice photography

GilesCooke — Thu, 05 Nov 2009 11:02:19 +0000

Not entirely relevant to what I do, but lovely stuff all the same

Ambroise TÃ©zenas
Born in Paris in 1972, Ambroise graduated from the Applied Arts School of Vevey, Switerland in 1994. First based in London and then in Paris, he was a member of Editing agency from 2000 untill 2002. From 2002, Ambroise TÃ©zenas has essentially devoted his time to the creation of a personnal work on landscapes. In 2004, he co-founded the association of independent photographers Think Pictures.
His work produced in Beijing from 2001 to 2005, witnessing the changes happening in Beijing before hosting the Olympics, won the Leica European Publisherâ€™s Award. It was published in five languages ans is now in its second edition.

from

http://www.younggalleryphoto.com/photography/tezenas/tezenas.html

Hey Jude Decision Map

GilesCooke — Thu, 29 Oct 2009 15:55:25 +0000

Nice idea

Great Creative Brief

GilesCooke — Fri, 16 Oct 2009 11:27:34 +0000

If only every Design Brief was like this.

Photoshop palettes

GilesCooke — Tue, 15 Sep 2009 13:32:33 +0000

An interesting look at how the Photoshop palette has developed over the years. I seem to remember most of these, I certainly remember the dark days before layers.

Logo Evolution

GilesCooke — Sun, 13 Sep 2009 10:41:45 +0000

It’s interesting to see how to see how the big corporations develop their logos over time, They all seem to develop to fit in with the fashion of the time, whilst retaining an element of history throughout. The success of some brands can be seen when they feel it can stand to lose the text in a logo, see Nike and Apple. Most examples here operate the evolution, not revolution technique which retains existing brand values, see BMW. The Google brand philosophy remains the same, however the typography changes with the time. Pepsi has 2 distinctive brand movements, although they merge in the 50′s. Apple start from somewhere strange, and move to a simple icon we all recognise today. BMW play a safe hand throughout with a few typographical changes. Nike has the confidence to remove the word Nike and rely on the famous swoosh. Sony (like Google) retain the value of their brand name with simple typographic treatments.

Sony logo through history

Nike logo evolution

BMW logo through history