February 19, 2010

New Website and Branding for Friends Provident

Filed under: New Work, News, case studies — Tags: , — GilesCooke @ 3:23 pm

I have created a new brand and website for Friends Provident in conjunction with the Tech Dept in Sheffield. Visions of Britain 2020 is a few of working in Britain in 10 years time. It is to be used over the next year to deliver research findings in the workplace. Set across 3 aspects of work life – Employment, Ageing and retirement, Health and well being.

“We start our Visions of Britain 2020 series by looking at work and employment in 2020.
We reveal how we think the workplace will look like a decade from now, and cast light on the impact
on both the job market and the 2020 worker.”

http://www.visionsofbritain2020.co.uk/

VOB2

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webpages-vob

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November 9, 2009

Powerhouse Case Study

Filed under: New Work, case studies — Tags: , , , , , , , — GilesCooke @ 4:35 pm

Client: powerhouse photography Leeds
June – August 2009

Background
Established Commercial Photographers in Leeds with varied client base.

camera

Problem
Powerhouse was sometimes seen as just another commercial photographer in Yorkshire, abeit one of high standards and with some impressive names in their client base. After 10 years in the business with extensive food, and creative expertise, they were never seen as specialist suppliers of those photography styles (which of course they were). What needed to be done was to establish powerhouse as experts in their fields without alienating existing clients.

Process
Initially we looked at existing designs for the logo, what we wanted to keep, and what we wanted to lose. We needed a logo that would work with all areas of the business. How the logo would work with other elements of Graphic Design, eg a Poster, Flyer or a Brochure, but mainly the Web where Powehouse do most of their marketing.

We looked at Powerhouse strengths, and really focused on them. They were creative photography, Food photography, Pack shot photography, and Interactive photography. We then built a structure for the brand, separating each element of the business into its own distinctive area, a specialist website for each, so that someone wanting food photography wont be looking at pack shot photography.

The existing brand was tired and being treated as word rather than a brand, it changed from letterhead to business card to website, for that reason it was not a strong brand for their competative market. We needed to rebuild that brand as a strong signifier of quality.

After a the initial idea stage we took favoured routes to the development stage and worked it into onto the new business structure. Here we all felt that the structure of the business should be clear through the brand internally, and externally to the potential customer. Although it was necessary to explore a few different routes and ideas, we felt it important for everybody to be happy with the end result.

Solution

ph2-logo
Brand-spread

From Neil Adams of Powerhouse
Our new brand and website has received great feedback, and turn visitors into actual customers. We worked with Giles throughout the re-brand process, and are really delighted with the results.

webpages-ph

October 29, 2009

Chickens Mules and two old fools

book-chickens-copy

Just had an email from Victoria Twead saying that her book is now available in all good book stores including Harrods:

Hello Giles,

Just to let you know that ‘Chickens’ is finally released, selling well (it’s even in Harrods) and that the cover looks fabulous!

‘Chickens’ is available online now from Amazon, WH Smith, Barnes and Noble, Waterstones and direct from my website. Then I got a surprise. Waterstones in Harrods, London, have ordered some copies. How exciting is that? Just to put icing on the cake, ‘Chickens’ sold out in the first few days on Amazon.UK and I’ve had some excellent reviews. I can hardly believe it’s all really happening…

September 8, 2009

Robin Bayley – The Mango Orchard

This is the cover of a new book I have designed for my good friend Robin Bayley, and his journey in search of his Great Grandfather who lived in Mexico before the revolution. It is all true, and pretty unbelievable. He also featured on the John Peel Radio 4 show home truths a few years ago about this trip. It’s a great tale and will be published by Random House/Preface early 2010.

Robin-book1


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