Professional shots of Zouk menus. 200 for the Manchester restaurant, 100 to the Bradford one, Drinks menu to follow. Thanks to Powerhouse Photo.

A good brand guidelines document should give the brand room to breath in the future, to accommodate new ideas, and new strategies. They should not be seen as a straight jacket, more of a comfortable smart top you feel proud to wear at home or in a restaurant.

I have just created a new Icon for a London Photographer called Prince Singh. The brief was to create a new typographic based brand with 2 letters intertwining. The letters were formed out of original scribblings in the note pad, then they were scanned into Adobe Photoshop, then they were brought into Illustrator where the vector drawing was created. here are a couple of other rejected scriblings

Eventually after tweaking a few bits here and there we came to a final brand that we were all happy with.

GC

“We start our Visions of Britain 2020 series by looking at work and employment in 2020.
We reveal how we think the workplace will look like a decade from now, and cast light on the impact
on both the job market and the 2020 worker.”

http://www.visionsofbritain2020.co.uk/

Background
Established Commercial Photographers in Leeds with varied client base.

Problem
Powerhouse was sometimes seen as just another commercial photographer in Yorkshire, abeit one of high standards and with some impressive names in their client base. After 10 years in the business with extensive food, and creative expertise, they were never seen as specialist suppliers of those photography styles (which of course they were). What needed to be done was to establish powerhouse as experts in their fields without alienating existing clients.

Process
Initially we looked at existing designs for the logo, what we wanted to keep, and what we wanted to lose. We needed a logo that would work with all areas of the business. How the logo would work with other elements of Graphic Design, eg a Poster, Flyer or a Brochure, but mainly the Web where Powehouse do most of their marketing.

We looked at Powerhouse strengths, and really focused on them. They were creative photography, Food photography, Pack shot photography, and Interactive photography. We then built a structure for the brand, separating each element of the business into its own distinctive area, a specialist website for each, so that someone wanting food photography wont be looking at pack shot photography.

The existing brand was tired and being treated as word rather than a brand, it changed from letterhead to business card to website, for that reason it was not a strong brand for their competative market. We needed to rebuild that brand as a strong signifier of quality.

After a the initial idea stage we took favoured routes to the development stage and worked it into onto the new business structure. Here we all felt that the structure of the business should be clear through the brand internally, and externally to the potential customer. Although it was necessary to explore a few different routes and ideas, we felt it important for everybody to be happy with the end result.

Solution

From Neil Adams of Powerhouse
Our new brand and website has received great feedback, and turn visitors into actual customers. We worked with Giles throughout the re-brand process, and are really delighted with the results.

Just had an email from Victoria Twead saying that her book is now available in all good book stores including Harrods:

Hello Giles,

Just to let you know that ‘Chickens’ is finally released, selling well (it’s even in Harrods) and that the cover looks fabulous!

‘Chickens’ is available online now from Amazon, WH Smith, Barnes and Noble, Waterstones and direct from my website. Then I got a surprise. Waterstones in Harrods, London, have ordered some copies. How exciting is that? Just to put icing on the cake, ‘Chickens’ sold out in the first few days on Amazon.UK and I’ve had some excellent reviews. I can hardly believe it’s all really happening…