Graphic Design, Advertising, Web in Yorkshire - Giles Cooke Design » Apple http://www.gilescooke.com Thu, 14 Jul 2011 09:45:10 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Logo Evolution http://www.gilescooke.com/logo-evolution-205 http://www.gilescooke.com/logo-evolution-205#comments Sun, 13 Sep 2009 10:41:45 +0000 GilesCooke http://www.gilescooke.com/?p=205 It’s interesting to see how to see how the big corporations develop their logos over time, They all seem to develop to fit in with the fashion of the time, whilst retaining an element of history throughout. The success of some brands can be seen when they feel it can stand to lose the text in a logo, see Nike and Apple. Most examples here operate the evolution, not revolution technique which retains existing brand values, see BMW. The Google brand philosophy remains the same, however the typography changes with the time. Pepsi has 2 distinctive brand movements, although they merge in the 50′s. Apple start from somewhere strange, and move to a simple icon we all recognise today. BMW play a safe hand throughout with a few typographical changes. Nike has the confidence to remove the word Nike and rely on the famous swoosh. Sony (like Google) retain the value of their brand name with simple typographic treatments.

logo_pepsi

Sony logo through history

Sony logo through history

Nike logo evolution

Nike logo evolution

BMW logo through history

BMW logo through history

logo-applelogo-google

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