Coca Cola History: Left to Right 1899 – 1900 – 1915 – 1916 – 1957 – 1986

An interesting image of how the Coca Cola bottle has changed over the years. One of the most recognisable brands in the world, this bottle is the classic representation of what a brand can mean to a company, probably more so than the slightly cheesey Advertising campaigns that they have run over the last few years. However it is an enduring/historic brand that will be with us for many years to come. Notice the logo, this has barely changed, rather tweaked every few years, because it sees its history as key to their brand.

Background
Established Commercial Photographers in Leeds with varied client base.

Problem
Powerhouse was sometimes seen as just another commercial photographer in Yorkshire, abeit one of high standards and with some impressive names in their client base. After 10 years in the business with extensive food, and creative expertise, they were never seen as specialist suppliers of those photography styles (which of course they were). What needed to be done was to establish powerhouse as experts in their fields without alienating existing clients.

Process
Initially we looked at existing designs for the logo, what we wanted to keep, and what we wanted to lose. We needed a logo that would work with all areas of the business. How the logo would work with other elements of Graphic Design, eg a Poster, Flyer or a Brochure, but mainly the Web where Powehouse do most of their marketing.

We looked at Powerhouse strengths, and really focused on them. They were creative photography, Food photography, Pack shot photography, and Interactive photography. We then built a structure for the brand, separating each element of the business into its own distinctive area, a specialist website for each, so that someone wanting food photography wont be looking at pack shot photography.

The existing brand was tired and being treated as word rather than a brand, it changed from letterhead to business card to website, for that reason it was not a strong brand for their competative market. We needed to rebuild that brand as a strong signifier of quality.

After a the initial idea stage we took favoured routes to the development stage and worked it into onto the new business structure. Here we all felt that the structure of the business should be clear through the brand internally, and externally to the potential customer. Although it was necessary to explore a few different routes and ideas, we felt it important for everybody to be happy with the end result.

Solution

From Neil Adams of Powerhouse
Our new brand and website has received great feedback, and turn visitors into actual customers. We worked with Giles throughout the re-brand process, and are really delighted with the results.